Unlike any other coffee company, we invest 50% OF OUR PROFITS into PRODUCERS DIRECT, a UK charity that works directly with farmers to improve sustainability and livelihoods, right across the coffee growing world. The charity is run by farmers, for farmers, taking leadership and developing innovative solutions to the challenges they face.
This reciprocal, direct relationship enables us to provide our consumers with great tasting, very high quality and continually improving drinks.
At Cafédirect, we believe in ridiculously good coffee and ridiculously good business. That’s why it was natural for us to become a certified B Corp.
FOR GOOD
We are proud to be the UK’s first and largest Fairtrade hot drinks brand, improving lives all over the world. And with at least a third of our sales certified as Soil Association Organic, we’d like to think we do our bit for the planet as well. FIND OUT MORE
FARMERS
LIVELIHOODS
You may have heard us say that we reinvest up to 50% of our profits into the grower communities we buy from. And you may know that this is on top of the Fairtrade social premiums we pay for our crops. But what does it mean, really? FIND OUT MORE
MISSION
We champion the work & passion of smallholder growers, delivering great tasting hot drinks to improve livelihoods, whilst pioneering new better ways of doing business FIND OUT MORE
2020-2030
Our unique Gold Standard was set up in 1991 and ensures that we never veer from our founding principles – a guarantee to always pay a fair price for coffee, to include farmers in our governance and business decision making and to reinvest our profits into producer support and development programmes. FIND OUT MORE
