Behind The Brew

Category: The growers

An Organic Partnership in Mexico

Part of the family: Huadquiña cooperative

John Steel, Cafédirect's CEO, reflects on his trip to visit the Peruvian coffee farmer cooperative Huadquiña. Our long-standing relationship with the cooperative began at the very beginning and since then we have witnessed their extraordinary determination to protect and develop their coffee. From near collapse, to supplying our popular Machu Picchu single origin, we've watched them shine as part of the Cafédirect family. Read More

Reforestation in Piura, Peru

When deforestation in the Piura region in Peru was causing landslides at one of our coffee cooperatives, Cafédirect got involved to help. Undertaking a pilot project which focused on replanting trees, this innovative project led to environmental protection and income generation for the community. Read More

Huadquiña Cooperative

Huadquiña Cooperative now has over 290 smallholder coffee growers as members of its cooperative and their attention to detail and passion for growing organic coffee is reflected in the fact that Macchu Picchu coffee is the leading Roast & Ground Organic & Fairtrade coffee in the UK. Read More


As Instagram feeds show curated images of latte art juxtaposed next to gorgeous Scandi homewares and organic homemade cakes, it is clear that single origin, organic and speciality coffees are not just passing trends. Read More

Empowering Female Coffee Growers in Peru

The theme of this year's International Women's Day is #BalanceforBetter. Gender Equality is an active talking point amongst members of Cooperativa Agraria Cafetalera (CAC) coffee co-operative in Northern Peru, where Silvia is determined to encourage other female farmers to join her in improving their crops and gaining financial autonomy. Read More

Is Fairtrade still necessary?

This year, Cafédirect will be celebrating 25 years of Fairtrade. As one of the original pioneering brands who first certified as Fairtrade back in 1994, it is exciting to see how far we’ve come! However, as coffee prices continue to fall, it's important to understand why Fairtrade is still vitally important to growers. Read More


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