As COOK’s Chief Creative Officer, James gives an incredible and fascinating insight into his people-first brand. COOK, the frozen food company, believes that business can and should create positive change in the world and he shares how COOK directly impacts lives through its programmes.
James oversees internal and external branding, comms and marketing. He joined COOK in 2010 after 15 years as a financial journalist and editor. COOK is a founding UK B Corp, committed to using its business as a force for good in society, and has been ranked in the top 100 Best Companies To Work For every year since 2013.
COOK’s award-winning, frozen meals and puddings are made by hand in Kent and Somerset, and sold from 90 of its own shops nationwide, in 600 concessions and through its own home delivery service. James speaks and writes regularly about purpose-driven business and brands.
James talks about the initiatives that run through their business that aim to see the potential in all their staff and explains some incredible community programmes that have brought meaning to their company. Being people-focused has been COOK’s recipe for their success and James provides inspiration to all companies looking to improve their impact in meaningful ways.
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