How and why business models must change
Bod Doherty, academic. Bob explains why the traditional pursuit of business profit is destructive. On this, he provides advice to businesses and consumers on what we can do to make change.
He explores where our food comes from and comments on the fragility of a food system under threat. In light of this, we discuss how beneficial it is for academia and business to work together in finding solutions.
Bob also tells us his expert opinion on what’s important to get right in marketing for a social enterprise. We also hear how important a company’s governance and ownership structure is in identifying genuine ambitions to improve its impact on society.