Coffee done right
Keeping coffee and livelihoods growing
At Cafédirect, we’re here to keep great coffee growing with the people who grow it.
That means paying growers fairly, working directly, and investing in farming that lasts, because it’s the only way coffee keeps growing.
We’re a business with a social purpose. Farmers sit on our Board, share in our profits, and help shape how we work. That’s how trade should be.
We put growers first
We buy from them directly, pay them fairly, and invest in cooperatives so they get local support and training.
Our growers also own shares in our business and sit on the Board – so they’ve got a direct say in how we run things and when we make a profit they do too.
We respect the earth
If we want the earth to give us coffee, we can’t strip it of the things it needs to do that. So we’re working hard to use only renewable energy, we prioritise buying organic coffee, and we’re making sure 100% of our packaging can be reused, recycled, or composted.
We prove business can be better
We can’t guarantee the future of coffee all on our own. So we’re open about our goals, why they matter, and exactly what it takes to reach them – making it easy for other companies to follow our lead.
We focus on taste
We can’t help our growers if we can’t sell our coffee. So we make sure it tastes as good as it acts.
Our long-standing relationships mean farmers give us the best of the crop, so you’ve got good reason to pick our pack off the shelf. Turning an everyday ritual into a better future for coffee.
Related Pages
Manifesto
Progress Reports
Certifications
B Corp: High-scoring consumer coffee brand
