In this episode we explore the fundamentals of Fairtrade and how giving a better deal to farmers and working closely with them will help our planet and our businesses, along with farmers’ livelihoods.
Mike Gidney has worked in international development for 30 years, with a particular focus on fighting poverty through trade. He joined the Fairtrade Foundation in 2009 as Deputy Executive Director, before becoming Chief Executive in 2012. Prior to this, he spent eight years as Director of Policy at Traidcraft, where he led their public policy programme on issues including EU-ACP trade relations and UK Company Law reform.
Mike is a member of the World Trade Board and sits on the UK Government’s Strategic Trade Advisory Group.
Fairtrade works to provide worker’s rights, safer working conditions and fairer pay to farmers and workers who are marginalised from trade in various ways. Trade on favourable terms strengthens economies by improving livelihoods and communities, and helps farmers adapt to and mitigate against climate change.
Mike explains how working closely with producers and leveraging these relationships has incredible advantages for a business.
Tony’s Chocolonely’s Ben Greensmith joins us to share how it is using its delicious chocolate and its different business model to make the cocoa industry slave free.
Jenny Costa started Rubies in the Rubble through her passion for avoiding food waste and desire to tackle the enormous problem that it poses globally.
As COOK’s Chief Creative Officer, James gives an incredible and fascinating insight into his people-first brand. COOK, the frozen food company, believes that business can and should create positive change in the world and he shares how COOK does this.