Celebrating our Impact

18th June 2019

Cafédirect is a 100% Fairtrade coffee company and invests up to 50% of its profits into a farmer-led charity called Producers Direct. To date, Cafédirect has invested £18 million in delivering impact to our producer communities. Through purchasing Fairtrade, Cafédirect is supporting farmers by paying a guaranteed minimum price for their goods, which is above the cost of production as well as paying a Fairtrade Premium which is invested in the local community. In fact, Cafédirect pays almost double the current market price for Arabica coffee.

Explore our Impact

We have launched a new Impact section on our website dedicated to discovering our Impact across three main areas: Producers Direct, Fairtrade and Organic. On this page, there is a link to our Annual Review 2018 with exciting interviews and in-depth articles about coffee prices, examples of how the Fairtrade Premium is invested and a broader examination of why we support organic coffee purchasing.

Our Global Impact

We work directly with 29 cooperatives from 13 countries to supply our Fairtrade Coffee, Tea and Hot Chocolate products. Almost 40% of our coffee purchases are organic, which helps support the environment as well as providing an additional organic premium for these communities. We have designed an Interactive Map which shows all of the cooperatives we work with. The map also includes links to information about the 7 Centres of Excellence, which are training hubs run by local farmers for farmers. Explore our Global Impact.


Discover more about our Impact

Explore our Interactive Map

Read our Annual Review 2018



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