how Teadirect
reaches the parts
other teas don’t
In the seven years from 1998 to 2005 just over £190,000 of Fairtrade premiums have been paid to implement 35 social development projects designed to help growers and their families. This included 13 primary and secondary schools being built, providing an education for 5,606 primary and 626 secondary school children, who previously were denied any education at all because the area is so remote.
14% of Kayonza’s 4,000 smallholder growers are women. It is very rare to have such a high proportion of women who are active members of a factory.
Cyprian Turyatemba is Chief Medical Officer at Kayonza. He runs a health education programme for everyone working at the factory. He says the premium from Teadirect has transformed the community's healthcare - three health units and one maternity unit have been built and equipped. It has also led to a much better understanding amongst growers and their families of how to protect their health and prevent illness.
"Now people's understanding of health has improved and they no longer have to rely on inadequate local healers," he explains. "The Teadirect Premium Fund has built local health units which can even undertake minor surgery. The early diagnosis of cerebral malaria is one of the most effective improvements in healthcare here."
