Discover Our Difference
At Cafédirect we’re proud to be different. We have a unique business model with a dynamic mission to change lives and build communities. More than twenty years ago we set out to prove that business can be a force for good and were the first coffee brand in the UK to carry the Fairtrade label. And we’re still innovating business today, directly improving the lives of more than 1.8 million people in 12 developing countries.
Our BeliefsWe’re passionate about working with smallholder growers because we are passionate about taste and we believe in business being a force for good. Growers are not just suppliers, they are …
EnvironmentWe believe environmental issues go hand-in-hand with social and economic issues.
For example, paying farmers a fair price means nothing if their crop is severely damaged by climate change …
PeopleOur office in London is a constant bustle of activity with a busy team of experts in tea, coffee and cocoa tasting, sustainable development and responsible supply chain management working …
Reinvestment of profitsCafédirect reinvests the profit from your purchases to grower businesses and communities. This is in addition to the Fairtrade social premiums we pay for the crops. We reinvest at least …