Discover Our Difference

Cafédirect is a pioneering tea, coffee and hot chocolate company. Here is why we are different:

• We reinvest profits back into our growers (over 50% to date)
• We source directly from the growers, never via middlemen / traders. This is unusual even for Fairtrade brands
• We only buy from passionate, expert smallholders growers, not from large, anonymous plantations
• 75% of our smallholder grower partners are shareholders in our business
• We have two growers on our board of directors
• We aim to minimise our impact on the world around us – and actually make a positive contribution to it
• We were the first UK coffee brand to carry the Fairtrade label