Each year Cafédirect hosts Latin American and African Producer Update Meetings. These are an opportunity for us to meet face to face with the producers that we trade with.
Cafédirect shares insights about the UK market and how our business works, while the producer groups share updates about their crop for the year and the issues faced by their smallholder farmer members. These meetings can be the source of new product ideas and ways for Cafédirect to play a more relevant role in the lives of the producers.
These trips are also a chance for our London-based employees to visit the farmers who grow our tea, coffee and cocoa, and always result in a unique and valuable exchange of life stories.
Below are some photos from recent meetings.