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Every step you take…

Posted by Cafédirect, February 27th, 2012, Comments (0)

Cafédirect is committed, not only to paying a fair price to smallholder growers, but to taking ‘Fairtrade’ principles even further by reinvesting at least a third of our profits back into the producers’ communities and businesses (we’ve re-invested around 50% to date). We believe that this results in sustainable livelihoods … Read more

A storm brewing in the world of “fair trade”

Posted by Whitney, December 2nd, 2011, Comments (0)

Division is no stranger to any social/political/environmental movement … and recently there’s been a major division in the fair trade movement. Fair Trade USA, the leading advocate in the United States, is splitting from Fairtrade International, the umbrella group that currently coordinates fair trade activities under a single … Read more

Perfect breakfast for you and ALL your neighbours!

Posted by Alex, March 11th, 2011, Comments (0)

We’ve teamed up with Dorset Cereal and the Fairtrade Foundation this Fairtrade Fortnight to give you the chance to enjoy the perfect breakfast for months, and share it with all you neighbours too. They’ll be queueing up to water your plants, feed your cat and definitely another reason to nip … Read more

Doing Business Differently – Fair Trade Revolution

Posted by Alex, March 1st, 2011, Comments (0)

Fairtrade Fortnight kicked off yesterday and over these two weeks we’ve got two big and exciting elements of our Fairtrade Fortnight campaign that I’ll be telling you about – the first is with some of our historic partner brands like Divine Chocolate, Equal Exchange and People Tree, and … Read more

Pioneering Fair Trade in South Korea

Posted by Cafédirect, November 26th, 2010, Comments (0)

Today’s post comes from Wolfgang Weinmann, Head of Strategic Development…. “This week I have been in Seoul as a guest of Beautiful Store, a South Korean charity that also sells Fair Trade coffee, to speak at their International Fair Trade Conference 2010. I shared the experience of our business … Read more

Andrew Ethuru's message to Fairtrade Supporters Conference

Posted by Alex, October 12th, 2010, Comments (6)

Last week was a busy one at Cafédirect HQ. We had Board meetings which meant our Producer Directors Andrew and Alvaro were in town. This also coincided with the Fairtrade Foundation’s Supporter Conference where Andrew spoke about his experiences of Fairtrade. He was in excellent company following Harriet Lamb the … Read more

Celebrate World Fair Trade Day in London!

Posted by Alex, May 6th, 2010, Comments (1)

Chocolate and wine tasting sounds like a great way to kick off any weekend, accompany that with live music and a film screening and you’ve got a complete Friday night sorted! And this isn’t just any weekend – it happens to be World Fair Trade Day on 8th of May, … Read more

Friend of the month – Mary White

Posted by Cafédirect, March 16th, 2010, Comments (2)

Friend of the month, Mary White, is an avid supporter of Fairtrade and visited Mabale Growers’ Tea Factory in Uganda in 2009 with her husband. Tell us a little about your visit to Mabale. What were the highlights? My husband, Derek works for the Fairtrade Foundation, so as part of … Read more

Fair Espresso Martini – not for tea-totallers

Posted by Alex, March 3rd, 2010, Comments (4)

As we head towards the final weekend of Fairtrade Fortnight you are probably all looking for ways to put the finishing touches to your Tea Party plans! For those of you that aren’t tea-totallers, the world of Faritrade is your oyster, and you can even join The Big Swap … Read more

Invasion of the Tea Ladies!

Posted by Siobhan, February 25th, 2010, Comments (1)

The Cafédirect Tea Ladies, Karen and Chrissie, took part in this morning’s ‘Invasion of the Tea Ladies’ to get the nation to make the Big Swap to Fairtrade. Starting out at London Bridge and ending up at Trafalgar Square, via the Houses of Parliament, they gave out Cafédirect … Read more

Celebrate Fairtrade Fortnight with Emma Watson!

Posted by Siobhan, February 16th, 2010, Comments (1)

Today, we're delighted to have a guest blog post from People Tree CEO, Safia Minney, talking about their new Emma Watson collection & an exclusive giveaway for Friends of Cafédirect.....

We’ve come a long way since Campaign Coffee!!

Posted by Alex, January 25th, 2010, Comments (6)

Last Saturday I was lucky enough to be able to attend a conference organised by the London Fairtrade Diocese Campaign, and hosted by St Stephen’s church in West London. It was a full programme with the theme of Transforming Lives through Fairtrade, and featured some high profile speakers from … Read more

London Fairtrade Borough Workshop

Posted by Alex, October 21st, 2009, Comments (2)

Over the last couple of months we have been sending out hundreds of coffee tasting kits to Women’s Institute groups and Fairtrade Towns to give people the chance to become coffee experts themselves and taste the difference! We trialed the kits with our local East End WI group back in … Read more

Fairtrade Supporters Conference…

Posted by Alex, October 13th, 2009, Comments (2)

Working on a Saturday is not something I was looking forward to, especially on Friday night when I lugged a box of our Annual Reports home with me – but actually the Fairtrade Supporters Conference was a really excellent event to be involved with! We are hearing more and more … Read more

Fair Alliance for Rainforest Trade … confusion reigns!

Posted by Whitney, October 5th, 2009, Comments (4)

Cafédirect wades into the quagmire of ethical labels and surveys its Friends on the difference between Fairtrade and the Rainforest Alliance.

Recipe of the month – Decaff Pistachio Paradise

Posted by Cafédirect, October 1st, 2009, Comments (0)

Our recent bake off brought our the creative and culinary skills of the Cafédirect team. We’ll be sharing these delicious recipes with you over the next few months starting today with my very own ‘Decaff Pistachio Paradise’. We’d also love to share your recipes, so if you’ve got a … Read more

Andrew Ethuru from Michimikuru answers your questions

Posted by Siobhan, September 29th, 2009, Comments (4)

Thanks to everyone who posted questions for Andrew and Alvaro. We posted Alvaro’s responses to your questions last week, now why not grab a cup of tea and read what Andrew had to say. ********************************************************************************************************* Ben: In December the world is going to try and agree a vital new treaty … Read more

Friday Fun! Caption the photo to win a great prize!

Posted by Cafédirect, September 25th, 2009, Comments (11)

Jeanie, our Intelligence and Insight Manager is having her last day today, so we thought we would celebrate with a Jeanie-themed Friday Fun. After two years of being an amazingly fun and dedicated member of the Marketing and Communications team, she’s going on an amazing adventure with her husband. Back … Read more

Alvaro answers your questions

Posted by Cafédirect, September 24th, 2009, Comments (2)

A couple of weeks ago we asked if you had any questions for Andrew Ethuru (Michimikuru, Kenya) or Alvaro Gomez (Coocafé, Costa Rica) who are visiting Cafédirect London this week. We received some really interesting questions – thanks to everyone who posted them. I managed to … Read more

Ecover coffee challenge

Posted by Whitney, September 16th, 2009, Comments (2)

Intrigued by the title? Don’t worry, the Ecover Coffee Challenge is not another special recipe or coffee cocktail!! At Cafédirect, we have admired Ecover’s business over the years and can’t help noticing the many similarities between the companies. Just as Cafédirect is a pioneer of ethical trading, Ecover has … Read more

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