Anne MacCaig, CEO

Anne MacCaig took over as CEO of pioneering Fairtrade hot drinks company Cafédirect in March 2008.

With more than 20 years experience in marketing and senior management roles, Anne has worked with major brands from Persil and Dove to Rolls-Royce and Age Concern. Most recently, as Ribena’s Marketing Director, she led the brand’s strategic turnaround, including the “95% of Britain’s Blackcurrants Make It Campaign”, and worked with blackcurrant growers and The Wildlife Trusts to encourage bio-diversity on British blackcurrant farms.

Anne has seen first-hand the impact Cafédirect has on marginalised grower communities and is driving Cafédirect’s mission to change lives and build communities around the world.