what
we pay
for cocoa
For cocoa, the pricing is again set by taking the world market price and adding a premium or the minimum price whichever is the higher.
Cocoa is weighed in tonnes so the minimum price we pay is 1,750 US dollars/metric tonne and the premium paid is 250 US dollars/metric tonne on top of the world market price.
Again, this means that the growers will always receive at least this amount. This way they are less vulnerable to the movements in the market and are better able to plan for the future.
Our unique trading model
At Cafédirect, 100% of our range of coffees, teas, and hot chocolates is Fairtrade. This means that they are all certified by the Fairtrade Labelling Organisation (FLO) and that we meet their criteria for paying a fair price to farmers.
In fact, at Cafédirect we go beyond the Fairtrade criteria and have a unique pricing structure for coffee, tea, and cocoa.
What’s more, our Gold Standard policy also ensures that a significant amount of our profits is reinvested into our Producer Partnership Programme (PPP).
From 2003 to 2006 we reinvested on average 60% of our profits in the businesses and communities of our grower partners through our PPP, which is over and above Fairtrade requirements.