our
values
Our values and beliefs form our very core. They reflect the underpinnings of Cafédirect as a company and collectively they inspire all our activities.
Quite simply, in going about our business, we strive always to be fair in dealing with others, inspirational and creative in our approach and willing to work in a way that is empowering to the growers, colleagues, suppliers and consumers whose lives Cafédirect touches.
We act with integrity at all times; an important part of this lies in ensuring quality in everything we do.
our pricing
100% of our range of coffees, teas, and hot chocolates is Fairtrade.
This means that they are all certified by the Fairtrade Labelling Organisation (FLO) and that we meet their criteria for paying a fair price to farmers.
In fact, at Cafédirect we go beyond the Fairtrade criteria and have a unique pricing structure for coffee, tea, and cocoa.
our mission statement
'To be the leading brand which strengthens the influence, income and security of producer partners in the south and links them directly to the consumer.'
our gold standard
The Gold Standard sets out the principles on which Cafédirect is based. It informs the Company's goals, its strategic direction and the way in which it operates.