We at Cafédirect are delighted to be working with TV's popular wine expert Mr. Olly Smith. He has been a fan of our coffees for sometime now and is fully engaged in our business values. Great to have you on board Olly!

There are many parallels between tasting wine and tasting coffee, so we asked Olly to lend his finely tuned palate to our range. Check back soon to read his individual tasting notes on all our products - simply delicious!

As Olly says, "For me, coffee presents a similarly enticing tasting experience as wine. Just like grapes different beans offer unique flavours and, depending on where they're grown, fantastic local character. Coffee, just like wine, can be a journey around the world in a single sip."

But that's not the only way we'll be working together. Olly recently hosted a Tea and Coffee tasting alongside one of our grower partners, Nimrod Wambette - Chairman of the Gumutindo Coffee Co-operative in Uganda. We invited lots of journalists to the event, taught them how to professionally taste or "cup" our hot drinks, and introduced to them our brand new "Best Ever Taste Classic Blend Premium Freeze Dried Instant Coffee". The feedback was overwhelmingly positive - just check out this review for starters ...

Over the coming months, we will have regular updates from Mr. Smith, including his tips on how to serve the perfect cup of tea and coffee, and information on matching coffee with foods and desserts. Plus, Olly will be holding more Tasting Masterclasses for us, so make sure to check back here for full details of venues and dates!

Read more from the man himself!