IFAT

Cafédirect isn’t just about selling Fairtrade hot drinks: Cafédirect is a Fairtrade business. We are proud to be a member of the International Federation for Alternative Trade (IFAT), a worldwide network of 270 organisations that have 100% “Fairtrade at Heart”.

As a member of IFAT we monitor ourselves through a participative process every two years. There are nine standards: creating opportunities for Economically Disadvantaged Producers, Transparency and Accountability, Capacity Building, Promoting Fairtrade, Gender Equity, Working Conditions, Child Labour, the Environment and of course, payment of a Fair Price.

During 2005, we undertook our latest self-assessment, including our performance against our Gold Standard principles, in a workshop comprising representatives from all our stakeholder groups.

In particular, participants noted Cafédirect’s unique close relationship with our grower partners, and their view that Cafédirect represents best practice for the promotion of Fairtrade in the UK.