our
business
Cafédirect is the UK's largest Fairtrade hot drinks company. Our brands, Cafédirect, Teadirect and Cocodirect are sold through most of the major supermarkets. We buy from 39 producer organisations in 13 countries, ensuring that over a quarter of a million growers receive a decent income from trade.
We are proud to be working with farmers who have the expertise to provide the exceptional quality we require. This ensures that you enjoy the finest selection of coffees, teas and chocolate drinks.
As part of our Gold Standard Fairtrade policy, over the past three years we have invested on average 60% of our profits in the businesses and communities of our grower partners.
Cafédirect: the history
The collapse of the International Coffee Agreement in 1989 sent market prices plunging, putting the lives of millions of smallholder farmers around the world in jeopardy.
our partners
Through direct, personal, long-term relationships, we empower more than 260,000 growers to build a better future.
Today we positively impact the lives of 1.4 million people.
our
mission
statement
'To be the leading brand which strengthens the influence, income and security of producer partners in the south and links them directly to the consumer.'
