Anne MacCaig, CEO

Anne MacCaig was recently appointed as Cafédirect’s Chief Executive, bringing with her a wealth of business and marketing experience to the UK’s largest 100% Fairtrade hot drinks company.

Most recently, as Ribena’s Marketing Director, Anne led the brand’s strategic turnaround. In this role she worked with blackcurrant growers and The Wildlife Trusts to encourage diversity on British blackcurrant farms. She also ensured Ribena was the first major UK soft drink to use 100% recycled plastic bottles.

In the past 20 years she has worked with major brands here in the UK and abroad, including Persil and Rolls-Royce plc. She founded ‘The Nature Room’ working with ‘The Joined Up Design for Schools’ programme to encourage disadvantaged children to improve their environment through gardening. She also designed gardens for the television show Model Gardens. She has an economics degree from the University of Birmingham.