our
business
Cafédirect is the UK's largest Fairtrade hot drinks company. Our brands, Cafédirect, Teadirect and Cocodirect are sold through most of the major supermarkets. We buy from 39 producer organisations in 13 countries, ensuring that over a quarter of a million growers receive a decent income from trade.
We are proud to be working with farmers who have the expertise to provide the exceptional quality we require. This ensures that you enjoy the finest selection of coffees, teas and chocolate drinks.
As part of our Gold Standard Fairtrade policy, over the past three years we have invested on average 60% of our profits in the businesses and communities of our grower partners.
Cafédirect: the history
The collapse of the International Coffee Agreement in 1989 sent market prices plunging, putting the lives of millions of smallholder farmers around the world in jeopardy.
our partners
Through direct, personal, long-term relationships, we empower more than 260,000 growers to build a better future.
Today we positively impact the lives of 1.4 million people.
our pricing
100% of our range of coffees, teas, and hot chocolates is Fairtrade. This means that they are all certified by the Fairtrade Labelling Organisation (FLO) and that we meet their criteria for paying a fair price to farmers.
the environment and us....
Fighting poverty and protecting the planet go hand in hand. Here at Cafédirect, it is a challenge we face directly, every day. Because of this, from the lives of our grower partners in Africa, Asia, and Latin America to our business partners and our office in London, we take our environmental responsibility seriously.